Life Transplant Foundation: Black woman and skinhead

You never know who ends up giving, and who ends up receiving.
Organ donation
We're all ready to benefit, but would you be ready to give ?
In 2011, more than 16 371 patients were on the waiting list for only 1572 donors.
To receive, you have to give.
Life Transplant Foundation

Advertising Agency: Change, France
Creative Director: Hugues Pinguet
Art Director: Jeremy Ayad
Copywriter: Arnaud Lebacquer
Photographer: Geoffroy de Boismenu
Art buyer: Marie-Caroline Hiele
Retouching: Marco Giani, François Brochenin / Janvier

Published: 
November 2012

4 comments

pierrelastname's picture
pierrelastname
2869 pencils

very bad, sorry guys.

mercedes's picture
mercedes
181 pencils

Change the agency

drunk dave's picture
drunk dave
1066 pencils

Actually a great idea - movie was bob hoskins and Denzel Washington. The thought that the person you hate would receive the most precious gift is good, but so poorly executed. What an opportunity pissed away.... sorry thumbs down.

feysal's picture
feysal
2561 pencils

i like it...redneck ...gets an africans organs wow!

groovy baby!

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