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Comments (14)

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juliangray's picture
juliangray
Activity Score 987

mmmm poor execution

Disco Munky's picture
Disco Munky
Activity Score 3890

This is not very good at all. I get the concept but the exection is weak. Is it part of a larger campaign that establishes this idea of "life fits into it"?

I need more cow bell.

Doin' it for the points

fersvax's picture
fersvax
Activity Score 1239

(Yawning)

FER.

Joe76's picture
Joe76
Activity Score 772

Nope!

hoopla's picture
hoopla
Activity Score 56

Amazing, how many things can die in a trunk.

purplesimon's picture
purplesimon
Activity Score 473

Including what could have been a good idea.

JT97U's picture
JT97U
Activity Score 2

I think it looks like the outlines you would use for tools in your garage. Storage etc. I really don't think it's that bad. I've seen worse.

hoopla's picture
hoopla
Activity Score 56

I think it looks like the outlines the would use
on a crime scene to mark dead bodies. In a garage
only if the dead bodies are found there.

But I agree. I've seen worse, too.

eastonellis's picture
eastonellis
Activity Score 34

Buena idea, ¿ejecución?... podría ser mejor, pero no se me ocurre cómo.

No fixed abode's picture
No fixed abode
Activity Score 380

I hate lines that include the word life i.e. take life with you, life fits into it, live life loud, throw life at it. They are trying too hard to be aspirational. Seems like the last refuge of the lazy copywriter.

Rog's picture
Rog
Activity Score 6082

The idea is there.
It'll hit Dads right where they live.
And that's the main thing.
Kewell.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
Activity Score 2171

lovely graphic but not impactful

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

This is crap, a poor execution. And the tiny copy at the top is too long and awful.

2/10

BUGGERS

AriesDW's picture
AriesDW
Activity Score 172

Nice lense work and clever idea. Bravo. I do think the copy is a bit small, however, in full size I do not see it being a problem to read. I think the ad overall does it's job.

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