Life Cinemas: Ted

The movies you like, now on your phone. The new Life Cinemas app.

Advertising Agency: Corporacion / JWT, Montevideo, Uruguay
Creative Directors: Manuel Amorin, Andrés Techera
Art Director: Gonzalo Caravia
Creatives: Sofia Escofet, Mathias Gamarra, Agustín Sosa, Berch Kotogian, Leonel Delfino
Illustrator: Mathias Gamarra

Published: 
August 2013

7 comments

certaintly's picture
certaintly
3994 pencils

i dont get it

mr.x's picture
mr.x
998 pencils

They're referring to the movie "Ted" with that teddybear that smokes and drinks.

certaintly's picture
certaintly
3994 pencils

oh wow. really hard to get.
ESPECIALLY without the title

baliais's picture
baliais
2599 pencils

It looks like a mouse more than a bear

kleenex's picture
kleenex
41166 pencils

I say all the ads work.

JKW's picture
JKW
227 pencils

I quite enjoy this campgain...but I reckon they could've come up with som easier movie-references...

Inkwell's picture
Inkwell
148 pencils

Fun campaign, and excellent tie-in to the mobile platform.

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