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Comments (5)

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Citizen13's picture
Citizen13
Activity Score 478

What's the matter with long copy ads.
Has everyone gone stingy?

"Assume nothing, question everything."

ecflagcorp's picture
ecflagcorp
Activity Score 108

What's wrong with short copy? Who wants to read a whole bunch of type? You want the message quick.

Citizen13's picture
Citizen13
Activity Score 478

I meant to say, why did they opt for a copy-ad.
A visual concept wouldn't hurt.

"Assume nothing, question everything."

Ravages's picture
Ravages
Activity Score 842

Not so sure - this one works very well as it is.

vurtomatic's picture
vurtomatic
Activity Score 364

Because they want to come across as self-deprecating without making themselves look silly or slapstick, which a visual along that train of thought might portray?

Reading wouldn't hurt either.

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