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Construction worker

Agency: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Publicis, France for LICRA, within the category: Public Interest, NGO.

Your skin color. Shouldn't dictate your future.

Advertising Agency: Publicis Conseil, Paris, France
Copywriter: Fabrice Dubois
Art director: Pascale Gayraud
Photographer: Yann Robert
Chief Creative Officer: Olivier Altmann
Account Supervisors: Gaelle Morvan, Elysian Fields
Art buyer: Jean-Luc Chirio
LICRA general secretary: Richard Serero

Comments (17)

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Highest Rated

Guest's picture
Guest

yeah, isnt it a bit odd...like ppl from minority race wud find it offensive irte? especialy if u r a minority race and u r working as a construction worker, this ad wud demean him. I agree, the ad has unconsciously, become a racist one.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

So the two other babies are jobless or strippers?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Touché!

LeroyChristian's picture
LeroyChristian
Activity Score 392

HAHAHAHAHHA

Hibon's picture
Hibon
Activity Score 3736

Wrong concept... this can also mean that only one baby will have a job.

Simple ideas are the best !

Guest's picture
Guest

It could also just mean that the other babies could still become anything they want, but that the baby with the coloured skin doesn't have any other options.

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Agree with all of you, some consistency is missing

thatcliffguy's picture
thatcliffguy
Activity Score 37

It gets the point across but I agree with everyone, concept is off.

In defense, the other babies represent a non-dictated future... that is where the copy supports the concept.

twitter.com/thatcliffguy

Guest's picture
Guest

Is that baby one of the miners from Chile ?

esalash's picture
esalash
Activity Score 24

Racism? Tell me about gitans, turks, arabs, latins, africans, rumains, etc, etc... especially in the M. Sarkosy´s government, but also in others european countries… That shame doesn´t wiped with ads

Guest's picture
Guest

the baby grows to become a member of the village people. jk.

Guest's picture
Guest

dose not make sense

io@tommasoguerra.com's picture
io@tommasoguerra.com
Activity Score 27

bricklayer is a vulgar job? is not a bit racist that?

Hibon's picture
Hibon
Activity Score 3736

In France bricklayer is not a job.... too hard work!!!!! The best job is RMI, get paid for doing nothing.

Simple ideas are the best !

Guest's picture
Guest

Do all construction workers have an ethnic background? Wow... Just plain bad...

deadfamous.ca
Life after marketing.

Guest's picture
Guest

This one has lost it. The baby is too light skinned, you cant tell that he's black.

LeroyChristian's picture
LeroyChristian
Activity Score 392

racist ad about racism

Guest's picture
Guest

yeah, isnt it a bit odd...like ppl from minority race wud find it offensive irte? especialy if u r a minority race and u r working as a construction worker, this ad wud demean him. I agree, the ad has unconsciously, become a racist one.

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