Libreria Norma: The Little Prince

The Little Prince
has been printed more than 143 million times.
Download the e-Book

Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Directors: Juan Carlos Palma, Juan Carlos Espitia
Copywriter: Juan Alvarado
Art Director: Mario Siabatto
Illustrators: Ciro Starling, Gian Carlo Pirilli, Mario Siabatto
Producer: Isabel Páez
Accounts: Luisa Giraldo, Isabel Serna, Hamilton Peña

April, 2013


eins-eins-null's picture
894 pencils

very good visual. but very, very wrong idea: environment is no argument for buying ebooks. not for the customer and not for the environment itself, which is much more affected by electricity and electrical waste e.g. from ebook-readers.

certaintly's picture
3994 pencils


MindDrift's picture
1168 pencils

Yes, but when you think of it, one e-book can replace 1000 books.

eins-eins-null's picture
894 pencils

yeah, i thought of that.

Ramat Ajala's picture
Ramat Ajala
784 pencils

Fantastic campiagn. Winner!

kleenex's picture
40708 pencils

nice set of ads.'s picture
59 pencils

Trees can be replanted, but plastic is very hard to disappear.
Green image, good ad.
But I don't think some of the modern things are better than tradition.

Life itself doesn't have meaning, which should be created by ourselves.

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