Librería Pocho: Ratzinger
Your books change, so do you.
Advertising Agency: AMÉN, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Art Director: Alfonso Ponce de León
Copywriter: Juampi Steneri
Published: February 2009
19 Comments
There's a great idea here... I just don't know if it had to be as incendiary as this particular execution.
+++
"I love some things, and don't love some other things."
Good idea. Execution... well, it just doesn't seem right.
CG
Shangrila de Idea 3?
test drive
old idea, too old
OLD IDEA
? han visto el leon de plata de 2008 ?
joder copia
This kind of execution is very common theses days. Anyway it's a cool idea.
Believe in Jesus - http://cargocollective.com/augustojesus
me encantó...
Ideas tomadas de otros hay miles, eso no quita la originalidad.
O será que veo una publi uruguaya por primera vez aqui?, jaja
Cierto, hay cientos de publis uruguayas muy, muy buenas, pero rara vez trascienden.
Se notó?, soy uruguayo y, más allá de lo bueno o no de esta publi, la librería es de las más reconocidas por la gente.
sos uruguayo?
Sos el dueño de la librería?
Sos pocho?
Admito que un rato lo pensé, pero no recuerdo jamás haber escuchado a un uruguayo referirse a un aviso como "una publi"...
Se me hace una expresión más europea. No se. ¿Soy solo yo?
copycat
I particulary like it
Good one. Clever, yet simple enough.
At first the thought seems interesting but when you come to think of it it´s retarded. And bashing on the pope is so 80´s.
the six points go just for the concept, i think the hole execution idea its wrong. Why nacism, catolicism and marketing are fusioned to get the pope??? And in the case that would be wright its a bad thing to comunicate for a brand.
Todos somos ignorantes, pero no todos ignoramos lo mismo.
I think you didn´t understand the main idea... I believe that they didn´t want to talk about the pope... they´re trying to say that people change along their lifes...
(sorry if my english is not good but Im a spanish speaker)