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Librería Pocho: Ratzinger

Librería Pocho: Ratzinger
Your rating: None Average: 6.3 (26 votes)

Your books change, so do you.

Advertising Agency: AMÉN, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Art Director: Alfonso Ponce de León
Copywriter: Juampi Steneri
Published: February 2009

Comments

sirvan's picture 7307 pencils

There's a great idea here... I just don't know if it had to be as incendiary as this particular execution.

+++

"I love everything"

Carlos Garcia's picture 465 pencils
6

Good idea. Execution... well, it just doesn't seem right.

CG

Guest's picture

Shangrila de Idea 3?

Guest's picture

test drive

picktokyo's picture 1306 pencils
1

old idea, too old

tridipnandi's picture 174 pencils

OLD IDEA

Guest's picture

? han visto el leon de plata de 2008 ?
joder copia

theanc's picture 2458 pencils
7

This kind of execution is very common theses days. Anyway it's a cool idea.

Guest's picture
10

me encantó...

Guest's picture

Ideas tomadas de otros hay miles, eso no quita la originalidad.

O será que veo una publi uruguaya por primera vez aqui?, jaja

Cierto, hay cientos de publis uruguayas muy, muy buenas, pero rara vez trascienden.

Se notó?, soy uruguayo y, más allá de lo bueno o no de esta publi, la librería es de las más reconocidas por la gente.

Guest's picture

sos uruguayo?

Guest's picture

Sos el dueño de la librería?
Sos pocho?

Guest's picture

Admito que un rato lo pensé, pero no recuerdo jamás haber escuchado a un uruguayo referirse a un aviso como "una publi"...

Se me hace una expresión más europea. No se. ¿Soy solo yo?

Guest's picture
1

copycat

federo's picture 707 pencils

I particulary like it

ricklongo's picture 1221 pencils
8

Good one. Clever, yet simple enough.

Guest's picture

At first the thought seems interesting but when you come to think of it it´s retarded. And bashing on the pope is so 80´s.

LucasPS's picture 520 pencils
6

the six points go just for the concept, i think the hole execution idea its wrong. Why nacism, catolicism and marketing are fusioned to get the pope??? And in the case that would be wright its a bad thing to comunicate for a brand.

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

I think you didn´t understand the main idea... I believe that they didn´t want to talk about the pope... they´re trying to say that people change along their lifes...

(sorry if my english is not good but Im a spanish speaker)

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