Libération Newspaper: Looking for Truth Is a Fight, George

The vast majority of our imports come from outside the country.
Weekends take time to think
Weekend Pack Libération
Friday and Saturday newspaper, monthly magazine and web edition, at home for only 9 Euros.

Advertising Agency: Fred & Farid, France
Creative Directors: Fred & Farid
Copywriters: Frederic Raillard, Farid Mokart
Art Director: Laurent Leccia

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12 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

"Weekends take time to think" - what do weekdays do, just get on with the 9-to-5?

Since this looks like a copy-led campaign (3 messages and a slogan logo) in shouty caps, I'm going to be a stickler and say there's something unfinished or incorrect about the campaign headline. Whether it's a missing comma or requires a word juggle, something keeps it from working. For me.

rebelscum's picture
rebelscum
2114 pencils

Machine-translated this campaign is.

My beef is it's yet another "oh look, G-Dub said something stupid" campaign. Which I find odd for a product that is about reporting current events.

first thought fail.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

CuriousPencil's picture
CuriousPencil
4227 pencils

Ah. Then I'll swap these sour grapes for your beef.

ivan's picture
ivan

I should add this one to the Bush advertising legacy collection:
http://creativebits.org/portrayal_of_george_w_bush_in_international_ad...

Ivan Raszl, admin of AotW

Guest's picture
Guest

Lol they don't even offer a Sunday paper? What a stupid campaign.

cornerofart's picture
cornerofart
32 pencils

Nice idea and design, but I heat this human so much, I don't know if he is human or not. :)
Good job.

Thanks for reading my comment..
Abdullah Alhourani - Creative Director
http://www.cornerofart.net

morse's picture
morse
14049 pencils

Did he really say that? Wow. I don't like the art at all. Not appealing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Don't really dig the type, or the tag, or the art direction. Yeah, don't really dig it.

Guest's picture
Guest

Weekends take time to think. That's a good advice! Nice.

Lazarus's picture
Lazarus
1490 pencils

Sometimes lines write themselves. Funny.

jamesrothenburg's picture
jamesrothenburg
554 pencils

George Bush? Not relevant any more.

CommandZ's picture
CommandZ
2453 pencils

Was he ever relevant? The only place for this tool is on trial in the Hague.

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