Looking for Truth Is a Fight, George

December 2010

Print advertisment created by Fred & Farid, France for Libération, within the category: Media.

The vast majority of our imports come from outside the country.
Weekends take time to think
Weekend Pack Libération
Friday and Saturday newspaper, monthly magazine and web edition, at home for only 9 Euros.

Advertising Agency: Fred & Farid, France
Creative Directors: Fred & Farid
Copywriters: Frederic Raillard, Farid Mokart
Art Director: Laurent Leccia

Comments (12)

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CuriousPencil's picture
Activity Score 4225

"Weekends take time to think" - what do weekdays do, just get on with the 9-to-5?

Since this looks like a copy-led campaign (3 messages and a slogan logo) in shouty caps, I'm going to be a stickler and say there's something unfinished or incorrect about the campaign headline. Whether it's a missing comma or requires a word juggle, something keeps it from working. For me.

rebelscum's picture
Activity Score 2110

Machine-translated this campaign is.

My beef is it's yet another "oh look, G-Dub said something stupid" campaign. Which I find odd for a product that is about reporting current events.

first thought fail.


I have thousands of pencils and $1.50 so I'm off to Starbucks

CuriousPencil's picture
Activity Score 4225

Ah. Then I'll swap these sour grapes for your beef.

ivan's picture

I should add this one to the Bush advertising legacy collection:

Guest's picture

Lol they don't even offer a Sunday paper? What a stupid campaign.

cornerofart's picture
Activity Score 32

Nice idea and design, but I heat this human so much, I don't know if he is human or not. :)
Good job.

morse's picture
Activity Score 17867

Did he really say that? Wow. I don't like the art at all. Not appealing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TiltedChairCreative's picture
Activity Score 513

Don't really dig the type, or the tag, or the art direction. Yeah, don't really dig it.

Guest's picture

Weekends take time to think. That's a good advice! Nice.

Lazarus's picture
Activity Score 1536

Sometimes lines write themselves. Funny.

jamesrothenburg's picture
Activity Score 554

George Bush? Not relevant any more.

CommandZ's picture
Activity Score 2498

Was he ever relevant? The only place for this tool is on trial in the Hague.

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