LG Washing Machines: Silent

No noise, only performance.

Advertising Agency: Rediffusion Y&R, Delhi, India
Creative Director: Akash Sharma
Art Director / Illustrator: Karimuddin Khan
Copywriter: Banira Khati
Published: June 2008

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25 comments

Guest's picture
Guest

what's that?

CurryJ's picture
CurryJ
955 pencils

It's a machine created out of visuals of the 'volume off' sign.

================================================
I think; therefore I am

Guest's picture
Guest

What a great looking washing machine.......idea does not work though

TRICKY's picture
TRICKY
3921 pencils

will your target get this one?

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

i think this look like made by Coins... Design can't pass message it's noiceless

Guest's picture
Guest

i think this look like made by Coins... Design can't pass message it's noiceless

Guest's picture
Guest

In the preview image I thought it was a washing machine by Damien Hirst. ("For the Love of Laundry")

Guest's picture
Guest

This ad does not adhere to LG Brand guidelines. It could not have run like this.

Guest's picture
Guest

a lot of noise for nothing

Guest's picture
Guest

shiiiiit..Mash u shud be seeing these if Sagar & Ramanuj is not..they are really bad,disgusting and idealess..

Guest's picture
Guest

it really looks like...advertising!

pork_eater's picture
pork_eater
662 pencils

You have the right to remain silent.
If you can't afford an idea, one will be provided for you at intern expense.

corndogfuneral's picture
corndogfuneral
1053 pencils

It's interesting but I feel like it's a bit forced.

Guest's picture
Guest

It took me a while to get that this is the alarm mute button found on the washer's controls. If I own a washer that's more than 10 years old, I probably have never seen such a thing. Which means the message is probably lost on your target audience.

Guest's picture
Guest

Well that's just lazy.

"How are we going to project the image that this washing machine is noiseless?"

"I know: we'll make the washing machine out of mute icons!"

Very good. Except that anyone who doesn't use a computer on a regular basis wouldn't identify with that symbol (it's not on many stereos or DVD players). Next time, actually put more than 3 minutes into developing your ad.

Guest's picture
Guest

Sillier than 'Torch'.

niniasufle's picture
niniasufle
407 pencils

mmm...
you can identify the mute icons...
after a while...
and after looking really close, but really really close

probably it took a lot of work to do it, just for nothing..

Guest's picture
Guest

You may be showing that its noiseless using the mute icons but by creating so much visual noise as well with all those icons it doesnt help your cause in any way whatsoever

Blair Semenoff's picture
Blair Semenoff
651 pencils

I thought the washer was covered in diamonds till I zoomed in on ad

Guest's picture
Guest

Yeah, it looks like that.

Guest's picture
Guest

feo,feo,feo

hari.'s picture
hari.
375 pencils

It's hard to see the mute buttons or whatever it is.

Wordnerd's picture
Wordnerd
6662 pencils

same here. why not just one big mute-button where the opening is?

Guest's picture
Guest

hello friends.. can I join the party ..i mean we already live and lived together i mean some of us had several in person conversations ..sooooooooo lets all rip me apart and with the lame code bullshit....fuckit ....but can make a time schedule so i can see legit sites...maybe this is moving to fast tell me what ya think ..you know where ill be

bigsmiledesign's picture
bigsmiledesign
6 pencils

Stop asking us to go green, make them do it!
http://www.youtube.com/watch?v=qGEpHJp3KfY

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