LG Washing Machine: Lacoste bag

Clothes as clean as new ones.
LG washing machine with direct driver motor.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna, Jorge Iervolino
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Marco Cezar
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Illustrator: Marco Cezar
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Published: April 2012

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8 comments

andylefty's picture
andylefty
4533 pencils

I was a bit slow on this one. Not sure how much I like it as an image.

kleenex's picture
kleenex
28641 pencils

I am not so sure this is going to sell the product that much.

Wordfruit's picture
Wordfruit
1023 pencils

Doesn't any washing machine do a good job if the temperature etc are right?

This ad doesn't convince me there's anything special about this washing machine.

I'm guessing there's nothing special about the machine. But that doesn't mean you can't draw out a perceived benefit. I think you need to drill down to something more specific.

feysal's picture
feysal
2296 pencils

idea is abit ishy but the layout is not bad

groovy baby!

alecrespo's picture
alecrespo
151 pencils

nice campaign

MinistryFilm's picture
MinistryFilm
406 pencils

I think it's not bad

EMV's picture
EMV
124 pencils

It works to me. Idea, concept and image very clear and simple.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

i don't know about everyone else but i tend to wash new clothe before i wear them... to me this is more about clothe will stay looking brand new no matter how many times you wash them

Always try to be unique even when forced to conform.

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