LG Washing Machine: Gucci bag

Clothes as clean as new ones.
LG washing machine with direct driver motor.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna, Jorge Iervolino
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Marco Cezar
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Illustrator: Marco Cezar
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Published: April 2012


andylefty's picture
4537 pencils

Clean seems the wrong word to use. I think it'd be about maintaining vibrant colours and not shrinking.

mr.x's picture
996 pencils

Really good idea! But I agree with Andy on the copy. Maybe "Clothes good as new", neeh maybe not.

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