LG: Psycho

That's not a big screen. This is a big screen. LG 84-inch Ultra HD TV.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Guilherme Rácz, Luciano Sorrentino
Copywriters: Lucas Casão, Rodrigo Cunha
Illustrator: KOI Factory
Published: April 2013

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TakAds's picture
178 pencils

I prefer no text, isn't necessary explain the idea.
Good campaign, good art, and simple idea. well done

kleenex's picture
29303 pencils

ads have a concept, but I do not think it will sell TV sets.

Crash's picture
187 pencils

Great this one!

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