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Pig

Agency: 
Published/Aired: 
April 2013
22672
Description: 

Print advertisment created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Let your food taste like food

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Velehov, Rafael Fagundes
Copywriter: Rafael Fagundes
Illustrator: Gabriel Bueno, Carlos Nogueira / Zombie Studio

Comments (12)

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morse's picture
morse
Activity Score 17867

Hah, very good!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
baliais
Activity Score 2610

Simple and effective, overall great

Davy jones's picture
Davy jones
Activity Score 94

yes... lovely art..

tirthomitro's picture
tirthomitro
Activity Score 2758

very "feelgood" indeed!

they showed me a picture & i laughed
dignity has never been photographed

certaintly's picture
certaintly
Activity Score 3994

HUH?
i dont get it?
appealing art but confusing execution.
is that a pig-eraser?

the microwave magically turns the eraser into a proper pig?

Inkwell's picture
Inkwell
Activity Score 148

The common complaint with microwaved meats is they become rubbery and tasteless, like a tire, shoe, or eraser. ;)

certaintly's picture
certaintly
Activity Score 3994

i did not know that insight about microwaved meats.
everyone else seems to love the campaign, so the insight must be true.

kleenex's picture
kleenex
Activity Score 48489

hahahahah solid art.

Inkwell's picture
Inkwell
Activity Score 148

Ditto on the well-done art. Fun campaign.

andylefty's picture
andylefty
Activity Score 4535

Hey it works. Not my fav but it's alright and looks good.

styxx_99's picture
styxx_99
Activity Score 5

hahaha nice set

TakAds's picture
TakAds
Activity Score 178

Good work, nice idea and great art.

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