LG: Mob

LG side-by-side with TV. Entertainment and technology in your kitchen.

Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Art Luz
Retoucher: Art Luz

26 comments

Guest's picture
Guest

Wow! loving the idea and the product..
But not so sure about the dead body though

RAM KATE's picture
RAM KATE
765 pencils

Convincing idea. Excellent

RAM KATE

Guest's picture
Guest

Good Very Good... Excellente idea

Guest's picture
Guest

I loved,
gread artdirection and idea.

bknowlden's picture
bknowlden
3647 pencils

Nice work for a strange product? Seriously, how lazy are we that we need a tv while we're getting food?

Guest's picture
Guest

Have people really become so addicted to TV that's on other appliances?

Wordnerd's picture
Wordnerd
6660 pencils

that thing is about the most unnecessary crap i've ever seen

Guest's picture
Guest

Great.

I love the idea and the art direction,

Guest's picture
Guest

that is REEEAALLY USELES!! and i want one!!!

Guest's picture
Guest

jajajajjaja i like it, but shure that the client mind didn't approve that!

Guest's picture
Guest

A very good campaign for a very stranger product, but i like the sarcasm and the dark feeling of this.

Guest's picture
Guest

One More amazing visual brasiliam ad.

congrats

Guest's picture
Guest

Works for me.
Nice Work

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny

Guest's picture
Guest

A+

FULLYLOADED's picture
FULLYLOADED
83 pencils

Campaigns works.Thought in this one the dead body looks to much likes he's leaning and stops me from believing it.
But on another note, is it really necessary to have a TV on your fridge?? Each to their own of course.

Guest's picture
Guest

I want one of this, maybe i change my sofa to my kitchen.
First class job,

Guest's picture
Guest

Is it a fridge-TV orrrrr a TV-fridge? These questions must be asked!!! will the consumer stick it in their living room with their blu ray on top or will they stick it in the kitchen with a box of frosties on top? I seriously feel anyone mental enough to buy this product would go for the living room option. like many people on here I have to say - I fear for the human race when we get to the point of thinking a TV on a fridge is a good idea, AND who in their right mind is going to stand in front of their fridge for 3 hrs and watch titanic- or casino - or enjoy a mornings viewing of nightmare on elm street whilst their 5yr old eats her pop tarts.

I seriously cant see how this is a successful ad/campaign... movie on your fridge-tv = finding dead bodies pertaining to the movie inside the freezer? this one works kinda, at least better than the titanic one which is just thrown in there i think; but doesnt work as well as the horror movie one.

Guest's picture
Guest

hey, i agree with the last comment..it's really not necessary.. but why the dead body?

Guest's picture
Guest

I don't know about the product, but i'm here to comment about the ad, I really like ths one, for me make sense the dead body if you are watching a movie like the godfather or anyother mafia thing.good work.

Guest's picture
Guest

Well done Brazil.

CGilb09's picture
CGilb09
572 pencils

No wonder Brazil can win so many awards...their culture is fine with associating dead bodies with their food storage unit. If you ask me, it's much more challenging to do good work in the states where society's parameter of acceptance is much, much smaller.

Tweet tweet: @ThisAbility

Guest's picture
Guest

Man, i think you ar taking advertising to serious, i've lived and worked in Brazil for 3 years and i saw there exactly what i saw the last 2 years that i'm living in u.s
Very difficult clients, hard work agencies and a lot, really a lot of really good art directors and copywriters. For me this ad is freakin good .
.

CGilb09's picture
CGilb09
572 pencils

I have no doubt in my mind this ad would "offend" some group or organization in the U.S. and would be pulled before it even had legs to run. Americans take things much more literally...dead bodies in the fridge? Not very appetizing.

Tweet tweet: @ThisAbility

Guest's picture
Guest

the regulamentation organ in Brazil is extreeeemely picky... if it would offend someone, this one would be the consumer or the client. I do think ppl have a wrong idea of Brazil being a extremely liberal country. In fact, it's quite the opposite.

Guest's picture
Guest

In this point i think ur right.tôo bad for us Americans.

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