LG: Michael Jackson

Movies with just 2.9CM depth. LG infinita.

Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Marco Versolato
Art Director: Leandro Hermann, Daniel Salles, Axel LEvay
Copywriter: Fábio Barbato

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hufflepoff's picture
430 pencils

Execution seems a bit too subtle...Perhaps I'm being over analytical.

capywriter's picture
5511 pencils


akshaysrikar's picture
420 pencils

the TV is obviously cool. but the ad is too literal and doesn't make sense.

may be someone's thinking i'm an idea killer. but come on, am i supposed to watch something that thin. nope.

rolling.stone's picture
2740 pencils

its subtle & nice


~ Quite obviously, I have gathered no moss ! ~

emd2k3's picture
15 pencils

Actually diminishes the effect of the product. I get the idea (the Avatar one works better visually)

Slim is nice, but picture quality trumps "slimness" for any tv product.

velle's picture
1550 pencils

shouldve focused on the benefit: thinner tv, less bulk, more living space

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