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22 comments

washiam's picture
washiam
443 pencils

WOOW!! so great AD! ouch...
But, why typeset the copy like that?

Chocolat's picture
Chocolat
288 pencils

lovely picture...and a simple enough thought. nice....but i have to agree with you, The typography sticks out like a sore thumb. Wish they had a cleaner font that didn't try so hard. Its easy to over art direct an ad....i think the challenge is to know when to stop.

Slashh's picture
Slashh
294 pencils

Trust me, you're going to start seeing a lot more copy skewed for no real reason. It's going to become a trend.

Slashh's picture
Slashh
294 pencils

Great ad by the way.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

It's skewed to look like rays of light.

ajx's picture
ajx
113 pencils

Brocoli, yes. Sunlight, yes. Slanting copy, no. Bravo Simon!

deja fuck

mrtalented's picture
mrtalented
2175 pencils

good campaign

popdistortion's picture
popdistortion
1594 pencils

They probably wanted to make the typo look like lightbeams but failed miserably. The rest is simply outstanding. Love it.

picturejockey's picture
picturejockey
658 pencils

I love the imagery

http://www.picturejockey.com

Shut Theory's picture
Shut Theory
515 pencils

agree with all the above :)

Advertising Pawn's picture
Advertising Pawn
419 pencils

Very good campaign + impressive photo/retouching work. The typo effect definitely brings the whole thing down though.

http://adpawn.ovh.org

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gibshellenberger's picture
gibshellenberger
157 pencils

fun to look at, nice execution, did you really need 'cook with light' though? you already had halogen reference in there.

kalpesh78's picture
kalpesh78
2580 pencils

Awesome.

ideas....30 minutes nahi toh free.

boRn2tRy's picture
boRn2tRy
42 pencils

Silver ++ @ Cannes

Just predicted

Sir Edmund Adstein's picture
Sir Edmund Adstein
26 pencils

Very interesting approach.
Even if the "creating landscapes with other objects" has been used a lot,
this execution is very good, and supported by a good concept.
Too bad the copy is distorted... would have been better classic layout.
It smells like metal for this. good wrk!

jmcho's picture
jmcho
278 pencils

simply beautiful. the lighting and shadowing is amazing.

Rog's picture
Rog
6094 pencils

Over cooked.

>>>> That's not an ad. THIS is an ad.

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

Beautiful, but I agree about the copy.

Desi's picture
Desi
1052 pencils

I do not see 'cooking with light' with the given visual. I can see light (literal) and I can food (literal) but it is missing a strong sun light that would bake you. This 'light' looks very relaxing and soothing and would not even warm the food.

amrita's picture
amrita
26 pencils

good concept....bt the execution kills it....

Beatboxer's picture
Beatboxer
1519 pencils

Shout out to Kuala Lumpur. Been there, very NICE place.
And this ad, very nice thinking!!! Really!
Clap! Clap! Clap!

tulitagore's picture
tulitagore
38 pencils

Good Exceution of a good idea.
The typeset mades the ad come one level down.

Most trying times.
TotalChaos

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