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washiam's picture
443 pencils

WOOW!! so great AD! ouch...
But, why typeset the copy like that?

Chocolat's picture
288 pencils

lovely picture...and a simple enough thought. nice....but i have to agree with you, The typography sticks out like a sore thumb. Wish they had a cleaner font that didn't try so hard. Its easy to over art direct an ad....i think the challenge is to know when to stop.

Slashh's picture
294 pencils

Trust me, you're going to start seeing a lot more copy skewed for no real reason. It's going to become a trend.

Slashh's picture
294 pencils

Great ad by the way.

Conceptual-eyes's picture
1475 pencils

It's skewed to look like rays of light.

ajx's picture
113 pencils

Brocoli, yes. Sunlight, yes. Slanting copy, no. Bravo Simon!

deja fuck

mrtalented's picture
2175 pencils

good campaign

popdistortion's picture
1594 pencils

They probably wanted to make the typo look like lightbeams but failed miserably. The rest is simply outstanding. Love it.

picturejockey's picture
658 pencils

I love the imagery

Shut Theory's picture
Shut Theory
515 pencils

agree with all the above :)

Advertising Pawn's picture
Advertising Pawn
419 pencils

Very good campaign + impressive photo/retouching work. The typo effect definitely brings the whole thing down though.


Join the rarely updated ad orgy here:

gibshellenberger's picture
157 pencils

fun to look at, nice execution, did you really need 'cook with light' though? you already had halogen reference in there.

kalpesh78's picture
2580 pencils


ideas....30 minutes nahi toh free.

boRn2tRy's picture
42 pencils

Silver ++ @ Cannes

Just predicted

Sir Edmund Adstein's picture
Sir Edmund Adstein
26 pencils

Very interesting approach.
Even if the "creating landscapes with other objects" has been used a lot,
this execution is very good, and supported by a good concept.
Too bad the copy is distorted... would have been better classic layout.
It smells like metal for this. good wrk!

jmcho's picture
278 pencils

simply beautiful. the lighting and shadowing is amazing.

Rog's picture
6094 pencils

Over cooked.

>>>> That's not an ad. THIS is an ad.

boyoboyitsfun's picture
151 pencils

Beautiful, but I agree about the copy.

Desi's picture
1052 pencils

I do not see 'cooking with light' with the given visual. I can see light (literal) and I can food (literal) but it is missing a strong sun light that would bake you. This 'light' looks very relaxing and soothing and would not even warm the food.

amrita's picture
26 pencils

good the execution kills it....

Beatboxer's picture
1519 pencils

Shout out to Kuala Lumpur. Been there, very NICE place.
And this ad, very nice thinking!!! Really!
Clap! Clap! Clap!

tulitagore's picture
38 pencils

Good Exceution of a good idea.
The typeset mades the ad come one level down.

Most trying times.

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