LG Malaysia: Bread
LG Solardom oven with halogen heating. Cook with light.
Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Samidin
Art Director:Simon Chew
Copywriter:May Yong
Retoucher: Gillianne, Evan (Magic Cube)
Photographer: Jeremy Wong
Published: October 2006


8 comments
This is cool. I hope the don't run it in the ground with 30 executions.
actually i'd love to see more executions.
impressive art! (copy typeset's horrible, as said)
looks nice
goes to my track box
nice. shame about positioning of product shot and the typesetting. could have looked better.
Awesome!
great art direction. i didn't even notice that the mountains weren't mountains until i enlarged it which makes it persuasive appearance wise.
Very good art direction and idea, but the typesetting and the packshot are realy bad.