LG Malaysia: Bread

LG Solardom oven with halogen heating. Cook with light.

Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Samidin
Art Director:Simon Chew
Copywriter:May Yong
Retoucher: Gillianne, Evan (Magic Cube)
Photographer: Jeremy Wong
Published: October 2006

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8 comments

294 pencils

SlashhMonday, April 9, 2007 - 04:04

This is cool. I hope the don't run it in the ground with 30 executions.

2592 pencils

addyhoch10Monday, April 9, 2007 - 09:10

actually i'd love to see more executions.
impressive art! (copy typeset's horrible, as said)

2175 pencils

mrtalentedMonday, April 9, 2007 - 05:46

looks nice

515 pencils

Shut TheoryMonday, April 9, 2007 - 08:11

goes to my track box

1479 pencils

Conceptual-eyesMonday, April 9, 2007 - 08:58

nice. shame about positioning of product shot and the typesetting. could have looked better.

830 pencils

brain123Monday, April 9, 2007 - 13:08

Awesome!

278 pencils

jmchoMonday, April 9, 2007 - 23:32

great art direction. i didn't even notice that the mountains weren't mountains until i enlarged it which makes it persuasive appearance wise.

602 pencils

muxaTuesday, April 10, 2007 - 13:25

Very good art direction and idea, but the typesetting and the packshot are realy bad.

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