LG LCF8000N: Boombox, Godzilla

LG Car Audio.
The sound of power.
LG Life's Good

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Jorge Iervolino, Rui Branquinho, Flávio Casarotti, Victor Sant’Anna
Art Director: Renato Butori
Copywriter: Pedro Bullos
Account Directors: Valéria Ordonhez, Sandra Borges, Júlia Altenhofen
Planners: Fernanda Flandoli, João Gabriel, Rafael Rossi
Client Team Director: Pablo Vidal
Print Producers: Elaine Carvalho Flavio Zamboni
Art Buyer: Monica Beretta
Media Team: Gustavo Gaion, Gabriela Ben David

13 comments

sacrilegend's picture
sacrilegend
2672 pencils

:/ A great insight ruined by a terrible idea.

chuckieT's picture
chuckieT
680 pencils

What are you talking about? What do you consider the great insight to be?

sacrilegend's picture
sacrilegend
2672 pencils

The benefit here is a "monster sound system," to belabor the visual pun here, which (now here's the insight bit) is so good, nobody would want to listen to music in any other way.

I think that's a lovely strategy (if "insight" is too strong a term for it) -- it's just the idea and execution which are poor.

chuckieT's picture
chuckieT
680 pencils

I agree that insight is too strong a word. And "Monster sound system" is not benefit, it is a product feature.

chuckieT's picture
chuckieT
680 pencils

Great campaign. Very funny. I never really would have thought about LG making car stereos.

(Although to be fair, this isn't on brand in the least.)

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think it's great, both insight and idea. I suppose it works even better in Brazil.

salil.sharma's picture
salil.sharma
2414 pencils

i love this campaign
mind blowing job
art director & designer both are rocking

pon123's picture
pon123
5 pencils

ultimate…
puneonnet.com

kleenex's picture
kleenex
37437 pencils

Great idea.

EMV's picture
EMV
124 pencils

Really cool

Pedrall's picture
Pedrall
12 pencils

Great Ilustration work from Lambuja.

Nike Diesel's picture
Nike Diesel
13385 pencils

Love everything here: insight, idea and artwork.

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Como sempre LG faz bem ouvir um LG, linda ilustraçao! Texto claro e direto sem enrolaçao.

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