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LG: Iceberg

LG: Iceberg
Your rating: None Average: 8.5 (70 votes)

LG side-by-side with TV. Entertainment and technology in your kitchen.

Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Roberto Donaire, Art Luz
Retoucher: Art Luz

Comments

everartz's picture 5344 pencils

i dont think showing a frozen carcass in a fridge is "entertainment!

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture

It would be funnier to use Han Solo on the frezeer and star wars on the screen.

anyways, good idea!

Guest's picture

yes..............it isnt...........gud art work bt of no use

Guest's picture

Greeat!!!

john.lighttern's picture 141 pencils

I like more when you put "possible" things inside it, like Jason and meat.

Guest's picture
9

Good, but the mob one is stronger.

Guest's picture

i have no idea what this is really saying? you have a tv on your fridge and then inside your fridge there is a dead body pertaining to the movie? I dont know which is more pointless - the ad or the product! TV on a fridge indeed!

Guest's picture

I agree. with this comment. Slightly awkward. The copy doesn't bring the idea around for me.

Guest's picture
9

I think you are pointless, the ad is great, maybe too good for you to understand.
I wish my country could have more ads like this and less people like you that just understand basic things.

F.B

Guest's picture
4

This doesnt really work for me... I get the concept but its doesnt make me want to go buy this product. This one doesnt work as well as the gangster or killer ones either which kinda suggests the idea fails after 2 executions.

Im pretty shocked at F.Bs comment above - I think you have too much rage inside you. I dont think that guy/girl has no understanding beyond basic things, just perhaps he/she sees that something dont work and doesnt accept everything as easily and enthusiastically as you. Maybe if there were more people like them then we would have much better ads getting produced everywhere, rather than the 90% trash we are subjected to each day.

N' yes - I agree that this is one product that didnt need to be made.

Guest's picture
10

Works pretty well.
I like the executions, we see clearly the product and have an ideia inside it.

Guest's picture

the copy said what it showed

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