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LG: Forrest

LG: Forrest
Your rating: None Average: 6.6 (11 votes)

Definition like you never seen before.
Line of HD Televisions.

Advertising Agency: Euro RSCG Santiago, Chile
Creative Directors: Ewald Zamorano
Art Director: Ewald Zamorano
Copywriter: Pablo Silva
Illustrators: Ewald Zamorano

9 Comments

valhallenx's picture 88 pencils

Hehe, that translation it's wrong ivan. It's more like "DEFINITION LIKE YOU NEVER SEEN BEFORE" or "GREATEST DEFINITION EVER"... and the text it's a giant definition describing the picture shown on the tv.

ivan's picture

Thank you!

Rene Fractal's picture 1430 pencils

Hmmm, I saw a similar campaign for Kodak, made by Garnier BBDO (Costa Rica), some three years ago, by that time I thought it was clever, but now...

daniel_glezmilan's picture 282 pencils

I agree. Doesn´t matter the translation, the concept like to play with words.. and the image.. and try to link them is really old.
first idea.. next..

ñangara's picture 28 pencils

great work, simple, clever and clear. great ad

ivanshowfine's picture 131 pencils

excelente!!!!!

Cornelio's picture 24 pencils

Very nice ads, smart, direct, great art direction.

Cornelio, the best.

Cornelio

rocketman's picture 387 pencils

good idea, but the copy is boring. not so much a definition, but a depiction of what we see in the picture. would be better if the copywriter would've taken on the task of defining the character of Forrest Gump in an unusual way, since the accurate translation of the headline is A DEFINITION NEVER SEEN BEFORE.

el rey del pan tostado's picture 19 pencils

It's not the way you define forest what makes it unique, it's the size of the definition what makes it unique.. it's like "A GREAT DEFINITION". I think you're taking the tagline too literal rocketman.

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