LG Electronics Nordic AB: Big-In Combo

Advertising Agency: M&C Saatchi, Stockholm, Sweden
Art Director: Isabelle Österlund
Copywriter: Lisa Sandbladh

6 comments

certaintly's picture
certaintly
4056 pencils

dont understand

mltn's picture
mltn
67 pencils

It's a glass of water, wich is the icon used in washng machines and clothes to indicate the temperature of the water you should use to wash it. This is a BIG glass of water, meaning that it holds a lot of water. Read the copy.

certaintly's picture
certaintly
4056 pencils

thx.
(didnt read the copy cus it was too small and not written on the side)

anyway, really boring ad

monoliz's picture
monoliz
1326 pencils

it can be a big glass, but it can also be magnified small icon. anyway, copy didn't make it clear

monoliz's picture
monoliz
1326 pencils

how does everything relate to each other

seghbal's picture
seghbal
35 pencils

that would make much more sense if the width of symbol was more than the height. right now it's more like a glass of water which is not a good resemble of washing process.
but gooood idea

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