The sound of a feather falling.
Advertising Agency: Team/Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Art Director: Umran Shaikh
Copywriter: Danni Thomas
Typographer: Jojo Bihag
Account Supervisor: Anwar Saeed
Published: February 2007
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23 Comments
Like the idea. Shame it doesn't communicate effectively for this product. This suggests that it changes the sound no just amplify it clearly.
would be nicer if it showed the effect, rather than just saying it flat out.
http://www.freerangerobot.com
agree.
and i don't think this comic style goes very well with home theatre equipment.
it looks more like the logo of a new soft drink.
Yeah, this one could definitely be 7up. And since when is a eardrum smashing sound system any good? Thought it's more about clarity. Wrong approach.
http://www.reinhardkrug.de/
first level idea.
If you have even a shred of common decency left you should kill yourself. Firstly for writing this ad and secondly for posting it.
wow, and I thought I was negative...
• http://mikelightman.com/blog •
A bit harsh would, don't you think?
like the idea, but the art direction didn't bring the idea up.
http://jennywhx.blogspot.com jwhx:Visionary
jajaja good idea!
..::MONCHEBEAT::..
good idea!
http://webcam.directory-index.info/
havent seen anything decent out of y&r dubai. ever.
I'll send you their Bur Juman campaign from last year - it was stunning, and the copy was ballsy and well written too :)
not convinced, vudu.
you know how i feel :)
thud.
the sound of a possible plastic award smashing into pieces.
no win.
turd
its still better than anything big brother sam could have done.
hack.
kr8, this isn't the space to get personal. Refrain from commenting on the agency.
Its decent I think.
Just Bitchin
sorry dad.
good idea
Hasn't this been done for just about every home theatre/music mixing studio/sound effects house out there? It feels like I'm seeing the 20th execution of a stale idea. And I don't get the font - a feather falling (which to me means it's STILL IN THE AIR, by the way) is supposed to sound like loud grafitti?
Could have been a lot more original.
KR8
grow up son.
Just Bitchin
Good typography..really liked