LG Dare touch phone: Date
Advertising Agency: Y&R, Toronto, Canada
Creative Director: David Houghton
Art Director: Zachary Muir-Vavrina
Copywriter: Sussana Forieri
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18 Comments
yeah right and spend your life on your stupid mobile !
Quoting previous ad: "A proof that a generation raised on reality TV can still make intelligent decisions"
A person that can't wait to google her/his date? Really?
Googling people, not too bad, lots of guys/girls do it.
Googling dates... ok that's kind of strange. Stalker alert.
Googling dates right after the date itself is over... I'm scared if such people even exist.
stupid ways of using the phone. target market must be really stupid rich girls and boys.
Right on!
have to agree we first three posts wholeheartedly. and, i've switched my phone off!!
Everyone in their 20s (at least that I know) Google's their date. Of course they're stupid reasons, everyone knows what you can do on a 3G touch phone thanks to apple, LG is trying to make themselves different in that group. Good work!
Way better than the Sprint or Blackberry spots.
like the insight
This is going to make a lot of people go "Crap! How did they know?"
WTF!!!! This kind of crap really makes me sick. What a waiste of kbs in Ads of the World page. And yes Im very annoyed!
I'm totally agreee with that comment.
I is for to be Angry view ad on this time.
Thinking to be offing for teeth grind nasty.
Face red is for ad not good now to be.
Mercy!!!! Not to like!!
Not to like?? haha
Eh.
...or Google your ad agency, for that metter.
or Google your ad agency.
I'll tell u guys the problem with this campaign and why everyone hates it so much on this forum. It's because this is a real-world mainstream campaign which had no business to end up on 'creative' freakshow parades.
the google line is a nice observation.
ok, that said, this campaign does suck. it's trying to be clever-cheeky in a lazy, superficial sort of way. the headlines (other than google) are dispensable, barely relevant and do not even attempt to express the essential truth about each feature they take up.
google your add
Rajendra
I like it. I think it's sad that everybody slags off headline driven campaigns on here (and everywhere). They have more insight than anything else.