LG: Cool Down Quickly, Man Present

Cool down quickly
LG TS-H2428 Air Conditioner with Jet Cool Technology

Advertising Agency: Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Global Creative Director: Darren Moran
Associate Creative Directors: Menno Kluin, Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer / Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo

May 2010


thedesignaddict's picture
5403 pencils

The 'Poker' and 'Teenagers' ads are really excellent. This one is not. The situation here is far fetched.

atb2005's picture
13561 pencils

I think this one's good too. I don't find the situation far fetched; I find it hilarious! So the husband is waiting for his wife to come back home (from shopping) so that he can surprise the hell out of her (not knowing she was coming back with a friend). haha

theoldman_son's picture
317 pencils

I prefer this one.

corporal_hicks's picture
365 pencils

There's something awkward here..
I think the girl should be inside when the wife gets in.

atb2005's picture
13561 pencils

Turns out the girl is a friend of the wife :)

prozac_republic's picture
196 pencils

is say the wife brought a friend home from shopping, say, for a cappuccino. the husband is waiting for her in that awesome boy toy pose. she is embarrased to be there with a friend.


maybe she's mad 'cause she wanted the champagne for herself and her lesbian friend.

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Siminovitz's picture
19 pencils

I think they suck - doesn't do anything for me at all and makes me want to avoid LG in the future. Can't see why you all think it's amazing...

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