LG: Chicken

By new oven solardom LG.
6 times hotter.

Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Directors: Flávio Casarotti, Sérgio Fonseca
Art Director: Kleyton Mourão
Copywriter: Roberto Kilciauskas
Agency Producer: Monica Beretta
Illustrator: Open The Door

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Roger Keynes's picture
Roger Keynes
5497 pencils

So, the trade off was the client got a product shot in? ;)

Will Think for Salary

atb2005's picture
13567 pencils

See you at Cannes next year! Judges love crazy ads like these.

sirvan's picture
29870 pencils

And that's the problem with Cannes.


"I love some things, and don't love some other things."

CommandZ's picture
2470 pencils

Couldn't agree more Sirvan.

Fera Groove's picture
Fera Groove
196 pencils

What's the problem with Cannes? This campaign went to the festival this year and didn't make it. Some people here need to stop shitting around.

SAM75's picture
218 pencils

It makes me feel more guilty. :(

Glut's picture
3947 pencils

the whole series shows first ideas.

kleenex's picture
25174 pencils

I love the artwork, BUTTTT I think this does not sell the product at all.

vanderleun's picture
71 pencils

Sells chicken and not that much of it.

tirthomitro's picture
2718 pencils


they showed me a picture & i laughed
dignity has never been photographed

fotdot's picture
659 pencils

The devil inside your oven!!!

NataliaLima's picture
1380 pencils

do you really want to associate your product with some biblical nightmare?

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