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LG: Chainsaw

LG: Chainsaw
Your rating: None Average: 8.5 (127 votes)

LG side-by-side with TV. Entertainment and technology in your kitchen.

Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Art Luz
Retoucher: Art Luz

32 Comments

everartz's picture 7590 pencils

i get the idea.. but it doesnt sound like built well..

| Everartz |

Guest's picture

debe ser trucho. Yo manejé la cuenta de LG en mi pais y nunca aprobaron violencia ni sufrimiento ni anti valores.

Guest's picture

amazing campaign

Guest's picture

Really bad taste......

Guest's picture

And when you see one Cannes in T.V.?? thats the only way to get one... And Everartz.. please say something good please or dont say it

Guest's picture

That`s great.
Amazing art direction

silvi's picture 4174 pencils

Creo que no es buena idea asociar cadáveres con el producto, relacionado con comidas.

john.lighttern's picture 216 pencils

You are taking it too literally.

Its a joke.

Guest's picture
10

This kind of ad make me pround to be braziliam.

Cool visual and idea.

Guest's picture

Please stop that silvi.
there's no rules for good advertising.
people like you make our work boring.

By the way, i like very much all 3.

Guest's picture
9

Agree, it's kind of difficult to make ads like this and when somebody does that's always someone to complain.

Nice Work y&r brzil.

GKZ

Guest's picture

Life's Great... suppose it depends on your side of the chainsaw, eh?

Guest's picture
10

Scary but great

Guest's picture
10

Really good work, cannes stuff.

Guest's picture
9

Best of 3.

Guest's picture
10

Brillant.
An ad that we see the product and the idea very clear.
that`s rare.

Guest's picture

Just great.this one is the best one.

Guest's picture
10

Superb

Guest's picture

Really Nice campaign! One of the best i saw this year át Aotw.

Juan Cabral's picture 713 pencils
6

I would not give gold to it in this month...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
10

Looks like gold for me.

Notorious's picture 628 pencils

What is funny though ivan after picking this as "Best" "Print" Gold, is that THIS AD IS NOT ACCORDING TO LG global guidelines :D and so I believe it wasn't even published

outsmart me, if you can

Guest's picture

screw cannnes

Guest's picture
10

Wow.looks fantástic and amazing.great idea and art

DarkSide's picture 1027 pencils

Are some of the comments "Scam Comments?

I comment the comments

DarkSide's picture 1027 pencils
7

...and by the way, I like the campaign, not bad, really interesting product (that helps) it,s a good work, but wont make any Cannes in my humble opinion...

I comment the comments

Guest's picture

Well done. Congratulations .Brazil one more time on the top print

Guest's picture
6

Very very good art direction.

Nafis- Bangladesh O&M

PaMcHugh's picture 42 pencils

Interesting. Creative also. Like it.

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Adverman-69's picture 4 pencils

good idea

rohit_bharati's picture 75 pencils

confusing

evikRAM's picture 242 pencils
4

What is different ???

!! जय श्रीराम !!

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