LG: Chainsaw
LG side-by-side with TV. Entertainment and technology in your kitchen.
Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Art Luz
Retoucher: Art Luz


32 comments
i get the idea.. but it doesnt sound like built well..
| Everartz |
debe ser trucho. Yo manejé la cuenta de LG en mi pa
amazing campaign
Really bad taste......
And when you see one Cannes in T.V.?? thats the only way to get one... And Everartz.. please say something good please or dont say it
That`s great.
Amazing art direction
Creo que no es buena idea asociar cadáveres con el producto, relacionado con comidas.
You are taking it too literally.
Its a joke.
This kind of ad make me pround to be braziliam.
Cool visual and idea.
Please stop that silvi.
there's no rules for good advertising.
people like you make our work boring.
By the way, i like very much all 3.
Agree, it's kind of difficult to make ads like this and when somebody does that's always someone to complain.
Nice Work y&r brzil.
GKZ
Life's Great... suppose it depends on your side of the chainsaw, eh?
Scary but great
Really good work, cannes stuff.
Best of 3.
Brillant.
An ad that we see the product and the idea very clear.
that`s rare.
Just great.this one is the best one.
Superb
Really Nice campaign! One of the best i saw this year át Aotw.
I would not give gold to it in this month...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Looks like gold for me.
What is funny though ivan after picking this as "Best" "Print" Gold, is that THIS AD IS NOT ACCORDING TO LG global guidelines :D and so I believe it wasn't even published
outsmart me, if you can
screw cannnes
Wow.looks fantástic and amazing.great idea and art
Are some of the comments "Scam Comments?
...and by the way, I like the campaign, not bad, really interesting product (that helps) it,s a good work, but wont make any Cannes in my humble opinion...
Well done. Congratulations .Brazil one more time on the top print
Very very good art direction.
Nafis- Bangladesh O&M
Interesting. Creative also. Like it.
good idea
confusing
What is different ???
!! जय श्रीराम !!