LG: Chainsaw

LG side-by-side with TV. Entertainment and technology in your kitchen.

Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Art Luz
Retoucher: Art Luz

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32 comments

everartz's picture
everartz
7613 pencils

i get the idea.. but it doesnt sound like built well..

| Everartz |

Guest's picture
Guest

debe ser trucho. Yo manejé la cuenta de LG en mi pa

Guest's picture
Guest

amazing campaign

Guest's picture
Guest

Really bad taste......

Guest's picture
Guest

And when you see one Cannes in T.V.?? thats the only way to get one... And Everartz.. please say something good please or dont say it

Guest's picture
Guest

That`s great.
Amazing art direction

silvi's picture
silvi
4172 pencils

Creo que no es buena idea asociar cadáveres con el producto, relacionado con comidas.

john.lighttern's picture
john.lighttern
216 pencils

You are taking it too literally.

Its a joke.

Guest's picture
Guest

This kind of ad make me pround to be braziliam.

Cool visual and idea.

Guest's picture
Guest

Please stop that silvi.
there's no rules for good advertising.
people like you make our work boring.

By the way, i like very much all 3.

Guest's picture
Guest

Agree, it's kind of difficult to make ads like this and when somebody does that's always someone to complain.

Nice Work y&r brzil.

GKZ

Guest's picture
Guest

Life's Great... suppose it depends on your side of the chainsaw, eh?

Guest's picture
Guest

Scary but great

Guest's picture
Guest

Really good work, cannes stuff.

Guest's picture
Guest

Best of 3.

Guest's picture
Guest

Brillant.
An ad that we see the product and the idea very clear.
that`s rare.

Guest's picture
Guest

Just great.this one is the best one.

Guest's picture
Guest

Superb

Guest's picture
Guest

Really Nice campaign! One of the best i saw this year át Aotw.

Juan Cabral's picture
Juan Cabral
709 pencils

I would not give gold to it in this month...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Looks like gold for me.

Notorious's picture
Notorious
631 pencils

What is funny though ivan after picking this as "Best" "Print" Gold, is that THIS AD IS NOT ACCORDING TO LG global guidelines :D and so I believe it wasn't even published

outsmart me, if you can

Guest's picture
Guest

screw cannnes

Guest's picture
Guest

Wow.looks fantástic and amazing.great idea and art

DarkSide's picture
DarkSide
1068 pencils

Are some of the comments "Scam Comments?

DarkSide's picture
DarkSide
1068 pencils

...and by the way, I like the campaign, not bad, really interesting product (that helps) it,s a good work, but wont make any Cannes in my humble opinion...

Guest's picture
Guest

Well done. Congratulations .Brazil one more time on the top print

Guest's picture
Guest

Very very good art direction.

Nafis- Bangladesh O&M

PaMcHugh's picture
PaMcHugh
42 pencils

Interesting. Creative also. Like it.

Adverman-69's picture
Adverman-69
4 pencils

good idea

rohit_bharati's picture
rohit_bharati
75 pencils

confusing

evikRAM's picture
evikRAM
349 pencils

What is different ???

!! जय श्रीराम !!

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