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Boombox, Godzilla

Agency: 
Published/Aired: 
June 2012
Description: 

LG Car Audio.
The sound of power.
LG Life's Good

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Jorge Iervolino, Rui Branquinho, Flávio Casarotti, Victor Sant’Anna
Art Director: Renato Butori
Copywriter: Pedro Bullos
Account Directors: Valéria Ordonhez, Sandra Borges, Júlia Altenhofen
Planners: Fernanda Flandoli, João Gabriel, Rafael Rossi
Client Team Director: Pablo Vidal
Print Producers: Elaine Carvalho Flavio Zamboni
Art Buyer: Monica Beretta
Media Team: Gustavo Gaion, Gabriela Ben David

Comments (13)

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Highest Rated

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Como sempre LG faz bem ouvir um LG, linda ilustraçao! Texto claro e direto sem enrolaçao.

sacrilegend's picture
sacrilegend
Activity Score 3384

:/ A great insight ruined by a terrible idea.

chuckieT's picture
chuckieT
Activity Score 680

What are you talking about? What do you consider the great insight to be?

sacrilegend's picture
sacrilegend
Activity Score 3384

The benefit here is a "monster sound system," to belabor the visual pun here, which (now here's the insight bit) is so good, nobody would want to listen to music in any other way.

I think that's a lovely strategy (if "insight" is too strong a term for it) -- it's just the idea and execution which are poor.

chuckieT's picture
chuckieT
Activity Score 680

I agree that insight is too strong a word. And "Monster sound system" is not benefit, it is a product feature.

chuckieT's picture
chuckieT
Activity Score 680

Great campaign. Very funny. I never really would have thought about LG making car stereos.

(Although to be fair, this isn't on brand in the least.)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's great, both insight and idea. I suppose it works even better in Brazil.

salil.sharma's picture
salil.sharma
Activity Score 2428

i love this campaign
mind blowing job
art director & designer both are rocking

Designer Don't Do Different Things
They Do Things Differently

pon123's picture
pon123
Activity Score 5

ultimate…
puneonnet.com

kleenex's picture
kleenex
Activity Score 43349

Great idea.

EMV's picture
EMV
Activity Score 124

Really cool

Pedrall's picture
Pedrall
Activity Score 12

Great Ilustration work from Lambuja.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Love everything here: insight, idea and artwork.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Como sempre LG faz bem ouvir um LG, linda ilustraçao! Texto claro e direto sem enrolaçao.

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