LG: Belly
LG Optimus 3D Smartphone. For more realistic pictures.
Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: IIlario & Magali
Retouching: La Souris sur le Gateau
Published: July 2011


5 comments
This guy's gut is pretty saggy for a person who looks about 10 pounds overweight. They should have used a fatter model.
Is that the fattest person they could find in France?
he must drink a lot of beer.
Guys this is terrible bad!!! done million of ties, with 3D TV...
The desperate advertising tradition of having people break out of a movie screen, TV or monitor goes back to the '20s at least, and the universal hick world of stereotyping which this campaign issues from -- the nerd with big ears and glasses; the would-be bar smoothie with the comb-over and beer paunch; the beach babe with well-oiled breasts hoisted higher than her IQ -- is worthy, at best, only of an enlightened yawn and two-fingered drop in the trash in 2011.
Try harder. A whole lot harder.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
lol So done.