LG: Bedroom

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Malagueta
Published: April 2013


tirthomitro's picture
2764 pencils


they showed me a picture & i laughed
dignity has never been photographed

Richius's picture
12 pencils

That's creative.

kleenex's picture
32936 pencils

Can a Dyson even do that???

brian.lu's picture
259 pencils

The visual really sucks you in. (hehehe)
A little confusing at first glance.. then discover the power-cord. --> Mystery solved. --> Instant reward. ==> Very effective.

BUT I don't think half of the people will remember what brand it was for, which is a huge problem. Could be solved with better logo placement and a good tagline.


mr.x's picture
966 pencils

Awesome! The visual is really good. Perfect amount of cleverness. Not too clever/farfetched. Good job!

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