LG Air Conditioners: Cool Down Quickly, Teen Couple

Cool down quickly
LG TS-H2428 Air Conditioner with Jet Cool Technology

Advertising Agency: Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Global Creative Director: Darren Moran
Associate Creative Directors: Menno Kluin, Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo

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19 comments

sirvan's picture
sirvan
29870 pencils

What a complete wank.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

Why? I think it's pretty good.

Ivan Raszl, admin of AotW

Adaddicted's picture
Adaddicted
3435 pencils

"cut off his pencil supply for a month"!!! ;- )

withalltherespects

Marlus Lau's picture
Marlus Lau
1806 pencils

LOL!

Yeah I like it either....it's not fabulous but it's alright.

thedesignaddict's picture
thedesignaddict
5329 pencils

Whatever, Pal. Do you ever have anything constructive or positive to say?

Davosk's picture
Davosk
4833 pencils

You're outnumbered buddy, I like 'em too.

sirvan's picture
sirvan
29870 pencils

Because it's over-indulgent, trying to be too clever, and the executions are lackluster.

Also, more importantly, I would bet all of Ivan's AOTW ad revenue that this is SCAM.

;)

+++

"I love some things, and don't love some other things."

premc's picture
premc
917 pencils

Really amazing !
like this one very much !

8/10

radical

thedesignaddict's picture
thedesignaddict
5329 pencils

Fantastic.

Simple, funny and has a great tie in to the product benefit. Nicely executed too.

drigal's picture
drigal
283 pencils

This one is funny!

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

atb2005's picture
atb2005
13567 pencils

Sirvan's notoriously negative. I question his love of advertising. What's a total "wank" here? Funny situations requiring a quick cool down. The executions are so stylish and eye catching. Excellent job, Y&R!

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

corporal_hicks's picture
corporal_hicks
365 pencils

Good work!
Cool execution!

rescobar's picture
rescobar
10 pencils

I LKE THIS ONE.

mikistefanoski's picture
mikistefanoski
194 pencils

original

Hibon's picture
Hibon
3731 pencils

Very nice... i love the idea.

Simple ideas are the best !

advertising ninja's picture
advertising ninja
587 pencils

totally awesome campaign

CommandZ's picture
CommandZ
2472 pencils

Props to Y&R. Good idea, beautiful execution(s). Sirvan is a bit of wank on this one.

keaton's picture
keaton
38 pencils

absolut great and beautiful.

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