LG Air Conditioners: Cool Down Quickly, Poker

Cool down quickly
LG TS-H2428 Air Conditioner with Jet Cool Technology

Advertising Agency: Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Global Creative Director: Darren Moran
Associate Creative Directors: Menno Kluin, Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo

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7 comments

thedesignaddict's picture
thedesignaddict
5329 pencils

Love it.

Simple, funny and has a great tie in to the product benefit. Nicely executed too.

corporal_hicks's picture
corporal_hicks
365 pencils

Cool!

theoldman_son's picture
theoldman_son
319 pencils

Nice.

SAM75's picture
SAM75
218 pencils

I totally don't got the point of this collection.

andyStock's picture
andyStock
666 pencils

Not neccesarily embarrasing elmago, just something that would get you hot under the collar - for example getting a pocket pair of aces at poker or suchlike. I like them, they are clever, need a little bit of thought but not too much, and tie in well with the product. Great work.

adlogic.india's picture
adlogic.india
55 pencils

think something new!

Guest's picture
Guest

I love it too!! Its a great idea and takes a second to understand it! Thats what advertising should be like.

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