LG Air Conditioners: Cool Down Quickly, Grandpa

Cool down quickly
LG TS-H2428 Air Conditioner with Jet Cool Technology

Advertising Agency: Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Global Creative Director: Darren Moran
Associate Creative Directors: Menno Kluin, Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo

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7 comments

deep_tracy's picture
deep_tracy
588 pencils

I don't like this series. It's just a bunch of old, bad jokes.

sirvan's picture
sirvan
29870 pencils

I wonder how much Y&R paid to produce and run these?

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

It wasn't Y&R who paid, it was LG. I hope LG paid big bucks because this is a fun, eye catching, on point, well executed campaign (there you've got all the ingredients of great advertising).

premc's picture
premc
917 pencils

Nice thought guys !!
really like this !

8/10

radical

Hiperion's picture
Hiperion
3138 pencils

sirvan i wonder why do you say so many silly things.
Great job, guys.

sirvan's picture
sirvan
29870 pencils

I say these silly things because Granger is notorious for doing Scam ads. Even for his legitimate clients. It's very, very well known, especially in the NYC ad community. He calls on his Junior teams to come up with ideas. Any ideas. He tries to see if he can make an actual "ad" out of it. Then he gets his producers to try and get them produced for free (or cheaply), and then he "sells" them to the clients. If one of his REAL clients won't buy/run it, they'll re-brand the ad and try and find another client to run it.

And by "run it" I obviously mean once, in the middle of the night, in Malaysia. And then they'll enter it into Award shows. And voila!

Call me crazy, but in my opinion, that's cheating.

In fact, he got busted for it w/ JC Penny. And it was a pretty big scandal. But no matter. He had already left, and the poor production company got left holding the bag. And Granger got to keep the awards.

Look. This may well be a "legit" effort for LG. Meaning: LG had a cool new Air Conditioner that they wanted print ads for (spreads, no less). And this idea came out of the brief, made it through the internal machine, was presented to the client, sold, and produced. Etc.

But you know the saying "fool me once..."? Well, Tony Granger has "fooled" us about a thousand times. And excuse the hell out of me for assuming this campaign is just the latest in his long string of deceptive, self-serving stunts.

Honestly, I hope it's not.

Regardless... I still don't think it's nearly as good as the Scam Tide work he did at S&S :P

+++

"I love some things, and don't love some other things."

theoldman_son's picture
theoldman_son
319 pencils

I want to like it, but I found it a bit confusing. It feels like the usual caught right handed traditional ads, but when I read grandpa on the title, it confused me. Nice picture though.

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