A new curved sensational discovery

Agency Network: 
January 2014

Print advertisment created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

stepped forward, gave us new perspectives and changed the world forever.
Now it's time to change perspectives again. Our new, curved LG OLED-TV will give you
a greater sense of realism and depth. A new perspective on TV as we know it.
When it's all possible, life's good.

Advertising Agency: M&C Saatchi Stockholm, Sweden

Comments (11)

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NY Belfry's picture
NY Belfry
Activity Score 1045

Not sure about this.

wizball1987's picture
Activity Score 163

Flat earth = flat panel display
Round earth = curved panel display

NY Belfry's picture
NY Belfry
Activity Score 1045

No, I get it, I was just unsure if it works.

macpics's picture
Activity Score 347

I think it's over-aimed...we talked about earth....EARTH not just a tiny detail of screen....

kleenex's picture
Activity Score 49098

I say the TV idea is a gimmick. MAYBE it works when the TV is over 100 inches in size.

wizball1987's picture
Activity Score 163

The OLED TV is huge, trust me!

MrPotatoHead's picture
Activity Score 529

So so...

mr.x's picture
Activity Score 998

Decent ad. I'm guessing that the client wanted the red circle with the bland copy though. It's not adding anything, quite the opposite actually.

VinnyLakselv's picture
Activity Score 110

The concept is very well developed. I like it, I am not sure about the Art Direction, but it worth because of the concept.

fantasticman's picture
Activity Score 8

Great idea man!

nudge.'s picture
Activity Score 38

i think copy is normal art direction is bed and nice concept