LG: A new curved sensational discovery

stepped forward, gave us new perspectives and changed the world forever.
Now it's time to change perspectives again. Our new, curved LG OLED-TV will give you
a greater sense of realism and depth. A new perspective on TV as we know it.
When it's all possible, life's good.

Advertising Agency: M&C Saatchi Stockholm, Sweden


NY Belfry's picture
NY Belfry
1045 pencils

Not sure about this.

wizball1987's picture
131 pencils

Flat earth = flat panel display
Round earth = curved panel display

NY Belfry's picture
NY Belfry
1045 pencils

No, I get it, I was just unsure if it works.

macpics's picture
347 pencils

I think it's over-aimed...we talked about earth....EARTH not just a tiny detail of screen....

kleenex's picture
33834 pencils

I say the TV idea is a gimmick. MAYBE it works when the TV is over 100 inches in size.

wizball1987's picture
131 pencils

The OLED TV is huge, trust me!

MrPotatoHead's picture
310 pencils

So so...

mr.x's picture
974 pencils

Decent ad. I'm guessing that the client wanted the red circle with the bland copy though. It's not adding anything, quite the opposite actually.

VinnyLakselv's picture
110 pencils

The concept is very well developed. I like it, I am not sure about the Art Direction, but it worth because of the concept.

fantasticman's picture
8 pencils

Great idea man!

nudge.'s picture
38 pencils

i think copy is normal art direction is bed and nice concept

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