Lexus: Van Gogh

Every piece is a masterpiece.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Directors: Andrew Petch
Art Director: Ronojoy Ghosh
Copywriters: Andrew Petch, Rolando Cordova, Gian Carlo
Photographer: Shutterbug

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11 comments

capywriter's picture
capywriter
5511 pencils

Sure I get the idea, but I miss what's so typically Lexus here? Or are those lights so recognizable as Lexus lamps? Don't think so...
Same counts for the rims in the other execution. Typically Lexus?

Guest's picture
Guest

done by artist for artist to understand

vikram8857b's picture
vikram8857b
94 pencils

Ok! than tell me what does it means, & how does it helps to sell the brand.

Vikram

Guest's picture
Guest

i like this bacause this is different.

-T.J. Mapel

Guest's picture
Guest

no, no, no....is not different, is the first idea in a very busy day, with a looot of work, and some paints of van gogh in the agenda.

NG

Guest's picture
Guest

it's interesting!
i like it!

Wordnerd's picture
Wordnerd
6662 pencils

oh, come on!

mmihaelarom's picture
mmihaelarom
6 pencils

every piece? u mean every light, right? cause if i wouldnt know for what brand this is, i'd probably think it's someone selling a light system.

Guest's picture
Guest

it´s bad. a good work have only good comments, i dont like the art, and the idea is the classic idea everybody likes in the first time, but then sucks. too artie for a car.

Guest's picture
Guest

Nice Art, perhaps. But first-thought idea. Seen better & more relevant idea that used such images.

Guest's picture
Guest

very nice . love it. Trihan

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