Someday I will

Agency Network: 
March 2007

Print advertisment created by Dentsu, Canada for Lexus, within the category: Automotive.

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden

Comments (10)

Log in or register to post comments
Shut Theory's picture
Shut Theory
Activity Score 515

SHIT this is a good campaign, u dont have to read the lines u just KNOW its good... i like the nagging (sustainable) kind of campaigns rather than the overwhelming and shocking

Chocolat's picture
Activity Score 288

this one is much nicer....'s picture
Activity Score 1021


Thiago Aranha's picture
Thiago Aranha
Activity Score 121

You don't need words to say it all... perfect..

sbr's picture
Activity Score 143

Oh God, it just gets better and better.

ellehcimeo's picture
Activity Score 3516

Lovely sentiments, very aspirational. On the verge of becoming a parody of itself, but stays behind the line.
*wipes a lone tear from my eye*
I want a Lexus.

B128's picture
Activity Score 392

I can't get enough of these.
(Btw I love the Lexus logo and type. Absolutely beautiful)

Rog's picture
Activity Score 6082

The other two I looked at are the same-old, same-old 'break free', pissing in your pocket fluffery.
This one, however... nails it.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
Activity Score 1262

Am I the only one here who thinks this is toss? The whole campaign. Cliched toss.

Rog's picture
Activity Score 6082


"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.