Lexus: People get old

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden

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5 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

absolutly fantastic.
i love it

Fractal Rene's picture
Fractal Rene
65 pencils

The copywriter showed off (the art direction is good too), nice emotive writing. Its a really nice campaign.

Rog's picture
Rog
6094 pencils

Really? Replace the Lexus logo... with a retirement home logo.
Come on.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

Long winded, copy driven ad campaigns "get old".
And quicker than you think.
Jayzuz. Just pick your best six.

Or is that what we're helping you decide, right now?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Margret's picture
Margret

basicly i need to go to the loo but yes it does not matter. I am 72 years of age and I am a cool granny look at me withe my slang
ok basicly i need 2 go 2 da loo but yh it dont mata im 72 yrs n im a kl grani

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