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Pavement

Agency: 
Published/Aired: 
April 2012
Description: 

Don't let it sneak up on you.

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Creative Director: Gareth Paul
Art Director: Brad Stapleton
Copywriter: Melusi Mhlungu
Copywriter: Lawrence Katz
Photographer: Michael Meyersfeld
Illustrator: Ministry of Illusion

Comments (6)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43349

oh god this blows.... What is the concept???

Hadrons's picture
Hadrons
Activity Score 6017

parking can be scary? life threatening?!
did you take the red pill today?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

I wouldn't go with this idea.

killazol1's picture
killazol1
Activity Score 354

i think that deliver the message. and it's nice.

Bob08's picture
Bob08
Activity Score 749

Looking at the hair he was already scared.

chuckieT's picture
chuckieT
Activity Score 680

I am assuming that they write the name of the street on the curb in Jo'burg and people from there would recognize that this is the curb/pavement. But I personally would never recognize what that's supposed to be.

kleenex's picture
kleenex
Activity Score 43349

oh god this blows.... What is the concept???

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