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Pavement

Agency: 
Published/Aired: 
April 2012
Description: 

Don't let it sneak up on you.

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Creative Director: Gareth Paul
Art Director: Brad Stapleton
Copywriter: Melusi Mhlungu
Copywriter: Lawrence Katz
Photographer: Michael Meyersfeld
Illustrator: Ministry of Illusion

Comments (6)

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Highest Rated

Wordfruit's picture
Wordfruit
Activity Score 1023

I wouldn't go with this idea.

Hadrons's picture
Hadrons
Activity Score 6017

parking can be scary? life threatening?!
did you take the red pill today?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

I wouldn't go with this idea.

killazol1's picture
killazol1
Activity Score 354

i think that deliver the message. and it's nice.

Bob08's picture
Bob08
Activity Score 749

Looking at the hair he was already scared.

chuckieT's picture
chuckieT
Activity Score 680

I am assuming that they write the name of the street on the curb in Jo'burg and people from there would recognize that this is the curb/pavement. But I personally would never recognize what that's supposed to be.

kleenex's picture
kleenex
Activity Score 44045

oh god this blows.... What is the concept???

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