Lexus: Pavement

Don't let it sneak up on you.

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Creative Director: Gareth Paul
Art Director: Brad Stapleton
Copywriter: Melusi Mhlungu
Copywriter: Lawrence Katz
Photographer: Michael Meyersfeld
Illustrator: Ministry of Illusion
Published: April 2012

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6 comments

Hadrons's picture
Hadrons
5743 pencils

parking can be scary? life threatening?!
did you take the red pill today?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I wouldn't go with this idea.

killazol1's picture
killazol1
354 pencils

i think that deliver the message. and it's nice.

Bob08's picture
Bob08
749 pencils

Looking at the hair he was already scared.

chuckieT's picture
chuckieT
680 pencils

I am assuming that they write the name of the street on the curb in Jo'burg and people from there would recognize that this is the curb/pavement. But I personally would never recognize what that's supposed to be.

kleenex's picture
kleenex
28787 pencils

oh god this blows.... What is the concept???

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