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Movie of your life

Agency: 
Published/Aired: 
March 2007
Description: 

Print advertisment created by Dentsu, Canada for Lexus, within the category: Automotive.

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden

Comments (10)

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Highest Rated

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Rog Dundee Strikes Back, now showing at all good art-house cinemas.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

the copys are great in this campaign

me thinks's picture
me thinks
Activity Score 722

I've never heard of bill parker and matt williamson but now I'll find out more.

ivan's picture
ivan

If it doesn't sell the car, at least it will sell bill and matt. :)

Joe76's picture
Joe76
Activity Score 772

That´s so true

sbr's picture
sbr
Activity Score 143

Awesome copy.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You just can't help reading the rest of the copy after the first sentense. It's got a great hook to it.
It reminds me a tad of another beautifully written double-page spread campaign for General Motor's EV1 (Electric Car) done several years ago, which is on the list of my all-time favorite print campaigns among others.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

I'm all for long copy but these are not grabbing me at all. At all.

Maybe I'm too cynical and impatient, but I want witty, driving lines that add another dimension to the image - twist it, make it funny, make me think laterally. I think some people are just impressed with more than 2 sentences in a row.

I've seen posts by Joseph Campbell with way more inspired writing than this.

me thinks's picture
me thinks
Activity Score 722

Oh, c’mon.

Rog's picture
Rog
Activity Score 6082

Then convice us, me thinks.

Hangman makes a good point.
So does Chocolat, Chris,
Deep_tracy & Neimad...

This is greeting card stuff.
'Motivation' poster speak...
Mountain peaks. Sunrises. Dolphins.

Pull off Lexus logo and whack in Hallmark.

We expect more than this.
And so do you. Come on.

That's not an ad. THIS is an ad.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Rog Dundee Strikes Back, now showing at all good art-house cinemas.

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