Lexus LX570: Waterfall

Where luxury has never been before. The LX570.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Retoucher: Mark Sterne
Photographer: Alan Mc Fetridge
Other additional credits: Jupiter Images
Published: March 2009

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23 comments

Chunk's picture
Chunk
32 pencils

WTF?

bill_boonie's picture
bill_boonie
115 pencils

they've just driven the thing off a cliff, and are admiring the the view before they burst into flames at the bottom of the gauge.

Guest's picture
Guest

Haha, I agree!

Guto Araki's picture
Guto Araki
158 pencils

You could get an award at the Comment Lions! Perfect.

Guest's picture
Guest

thanks for explaining it.

the Pun-isher's picture
the Pun-isher
228 pencils

is this supposed to be the point of view from the sun roof?
I don't understand. I get the AD, but I don't understand

Guest's picture
Guest

Here is how it works, example:

http://www.flickr.com/photos/36625666@N05/3400890243/

LOL!

Guest's picture
Guest

hey, don't understand, how can one see this view from a car?

adsrule's picture
adsrule
181 pencils

Hmm, not clear.

Guest's picture
Guest

silly

MindZoo's picture
MindZoo
119 pencils

It is actually a really good idea - but it's undermined by the terrible execution!!

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

It's so watery, but with a smack of ham.

This is actually my signature, but I think it applies perfectly here as well.

Guest's picture
Guest

No sé si la camioneta es una 4x4, de ser así muy bueno, si no, creo que no funciona.

Guest's picture
Guest

Saatch... a waist!(no concept)

Guest's picture
Guest

Very cool aproach.

Guest's picture
Guest

famous last views

Guest's picture
Guest

What are you trying to sell? Sunroof or 4x4 performance.
I like the picture but copy make me confuse.

sirvan's picture
sirvan
29870 pencils

sense this make no

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Nice idea, but the execution could have been improved by a slightly more believable angle. Instead of a 90 degree angle a 70 degree would have worked nicely and you wouldn't have gotten all the snide comments about the car freefalling. I just wonder how you got away with not showing the rest of the car. Every car company that I've ever done creative for (Lexus included)has demanded that the car be shown in entirety.

Guest's picture
Guest

Guys

Its a sun roof... not a window...

Guest's picture
Guest

Guys

Its a sunroof...not a window...

Guest's picture
Guest

does anyone know which magazines these advertisements were shown in?

Guest's picture
Guest

clear to me, I like it.

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