Lexus LX570: Snow

Where luxury has never been before. The LX570.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Retoucher: Mark Sterne
Photographer: Alan Mc Fetridge
Other additional credits: Jupiter Images
Published: March 2009

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10 comments

Guest's picture
Guest

Apparently they are driving down a very steep mountain road!? Clever Concept, however instead of showing a scene like that... how about looking up (in the correct perspective) at jungle trees or a moon and stars? especially if you are using Jupiter images:

http://www.jupiterimages.com/popup1.aspx?navigationSubType=comp&relate...

http://www.jupiterimages.com/popup1.aspx?navigationSubType=comp&relate...

Guest's picture
Guest

what are you talking about!!!????

Guest's picture
Guest

What I mean is this: If the ad is supposed to be looking out of a sunroof, why are we looking at mountains, waterfalls and canyons from the side??!! Unless the vehicle is standing on it's front bumper or driving down the side of a cliff, You would not be able to see a mountain in the distance by looking up through the sunroof! Does that make sense?

Guest's picture
Guest

euh...maybe cause is a 4x4 and because that is the concept of the ad...maybe...

Guest's picture
Guest

How do you not understand what he is talking about!!!???? Simple logic.

NastyJester's picture
NastyJester
744 pencils

Agreed. In fact, it wasn't until you actually posted those images that I got the concept. Luxury where it's never been before. If you want to use photos at this angle, then show a luxurious dashboard and windscreen looking out onto whatever crazy, remote landscape takes your fancy. In fact, wouldn't it be preferable to show different shots of the car, than simply the sunroof in all three ads?

Guest's picture
Guest

Here is an example:

http://www.flickr.com/photos/36625666@N05/3400890243/

Blair Semenoff's picture
Blair Semenoff
651 pencils

NO NO NO AND NO

Guest's picture
Guest

Clever Idea. It'd work better without word.

Guest's picture
Guest

Clever Idea. It would work better without word.

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