Lexus LX570: Canyon

Where luxury has never been before. The LX570.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Retoucher: Mark Sterne
Photographer: Alan Mc Fetridge
Other additional credits: Jupiter Images
Published: March 2009

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7 comments

Guest's picture
Guest

This is a bad situation.

Guest's picture
Guest

If this is for an amazing 4x4 (as it should be, as it is showing views out of the sun roof driving down an extremely steep road/mountain/whatever), why doesn't it say anywhere in the ad?! what does this have to do with luxury? just silly!!!

Guest's picture
Guest

perhaps it has to do with a luxury 4x4? just perhaps *~*

Guest's picture
Guest

lern2grammer

Guest's picture
Guest

Love it,
It’s a really unique way of portraying how this 4WD can go anywhere!
Great work Saatchi & Saatchi

Guest's picture
Guest

Because Lexus is a luxury brand, hello!

joelapompe's picture
joelapompe
3301 pencils

I don't know if luxury "has never been (there) before" but advertising did! It reminds me tons of already done similar ideas...

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

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