Lexus LX570: Canyon
Where luxury has never been before. The LX570.
Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Retoucher: Mark Sterne
Photographer: Alan Mc Fetridge
Other additional credits: Jupiter Images
Published: March 2009
7 comments
This is a bad situation.
If this is for an amazing 4x4 (as it should be, as it is showing views out of the sun roof driving down an extremely steep road/mountain/whatever), why doesn't it say anywhere in the ad?! what does this have to do with luxury? just silly!!!
perhaps it has to do with a luxury 4x4? just perhaps *~*
lern2grammer
Love it,
It’s a really unique way of portraying how this 4WD can go anywhere!
Great work Saatchi & Saatchi
Because Lexus is a luxury brand, hello!
I don't know if luxury "has never been (there) before" but advertising did! It reminds me tons of already done similar ideas...
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