Lexus LX470: 4WD, 3

UP = DOWN = UP

Agency: Saatchi & Saatchi, Sydney, Australia
Via: adgoodness

Comments

Submitted by Minimum on Tue, 2007-02-13 17:00.

I love it that it isnt obvious from the start that its from Lexus or another car for that. You need to look what it means. I love it

Submitted by chintan ruparel on Tue, 2007-02-13 19:55.

why don't i get these!!!

Submitted by msred on Tue, 2007-02-13 21:18.

i really dont like that toupe color. Other than that, these are pretty nice.

Submitted by Dick Huges on Tue, 2007-02-13 21:21.

My name is Dick Huges and I really approve this campaign. Fresh thinking.

Submitted by juankhr on Tue, 2007-02-13 23:20.

love the idea love the resource. really cool art direction

Submitted by addyhoch10 on Wed, 2007-02-14 00:29.

what's so great about reproducing visuals that have been done by other artists?

aaah, now i get it, it's for lexus. very nice insight into the brand's kernel

Submitted by Joseph Campbell on Wed, 2007-02-14 04:33.

I am fantastically in love with Mr. and Mrs. Saatchi for inventing this ad. I can hear colors and taste Bud Light now.

We'll reconvene at 10.

Submitted by addyong on Wed, 2007-02-14 08:34.

Nice art direction... Ermm... maybe abit too deep to understand for the publics

Submitted by ROCK PIG on Wed, 2007-02-14 21:07.

I second that.

Submitted by mariayya on Wed, 2007-02-14 22:39.

Reeeeally fresh, communicates wonderfully, lovely stone looking cubes. Total 10

Submitted by Rog on Fri, 2007-02-16 11:51.

Love print ads that make you want to play with them.

Love the thinking, the Escher-esque 'intellect', the brand positioning.

Will stick out like dog's balls in the category here in Oz!

Submitted by sherry on Wed, 2008-07-09 04:55.

what the ad means?
i can't understand...
can anyone tell me?