Lexus: How long you live

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden

6 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

great work

me thinks's picture
me thinks
722 pencils

Gospel truth.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

First of all, when you've got Nadav Kander shooting your print campaign, you just can NOT go wrong!
This type of prose writing was HUGE back in the late 80's into the 90's.
But you know what, it never goes out of style.
And the whole "live in the now" strategy is one of the most overly used (read "popular") in the history of advertising.
But you know what also? It never goes out of style, either.
Because it's always relevant no matter what decade you live in. It's a very simple humanistic statement.

I'm just glad the font size didn't start out large and end small like it was all the rage back in the day.
Although, it DOES have that kind of effect...

Beautifully done.

Rog's picture
Rog
6094 pencils

Can't say I agree, JPL.

To me it's like boardroom motivational posters
from the same period (also huge back then)
And here it is again...
and again and again again.

That's not an ad. THIS is an ad.

>>>> That's not an ad. THIS is an ad.

preeti_dhata's picture
preeti_dhata
85 pencils

there is this kinda campaign done by Safari dicor
and the line says 'reclaim your life'. they r tv comercials but the concept s the same

Guest's picture
Guest

It's not that people do not read copy anymore. It is that people do not write copy worth reading anymore. This one, thankfully, is an exception.

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