Lexus GS: Drive By, Downtown

835W. 17 speaker Mark Levinson Sound System. New Lexus GS.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Art Director: Nils Eberhardt
Copywriter: Steve May
Typography: Tod Duke-Yonge
Retouch: Sevengreen Post
Productions: Mark Sterne, Toby & Pete
Art Buyer: Skye Houghton
Account Director: Lizzy Bourke
Group Account Director: Jasmin Barnes

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7 comments

creativegodown's picture
creativegodown
252 pencils

Amazing thought.

Nonetheless there are two nagging things.

1) It's not a campaign idea. It should've been just one ad.

2) Although the execution and visual representation is totally different, the idea reminds me of this...

http://www.coloribus.com/adsarchive/prints/fast-train-cow-8082405/

thedesignaddict's picture
thedesignaddict
5364 pencils

Very nice. Clear, simple and unexpected.

gadgets's picture
gadgets
1063 pencils

Very Good!
Even I think the TA of Lexus doesn't look for a loud Sound System the ad is well done

kleenex's picture
kleenex
26822 pencils

I do not think it is going to sell cars though.

kgeiger's picture
kgeiger
7079 pencils

I really like this series of adverts, it's just too bad the team was forced to go through the car manufacturer to advertise the car stereo... :/

ivanm16's picture
ivanm16
354 pencils

Nice art. the benefit is to awake the neighbors?

ItMatters's picture
ItMatters
2171 pencils

Beautifully executed.

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