Pursue the moment.
Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden
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10 Comments
very very VERY subtle and good
This truly is the next step over the previous ones.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I don't get it.
Please someone explain this to a moron.
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www.aaasmith.blogspot.com
These are followups on ads that sprouted here yesterday. Yesterday they told a story. Each had his own message. You need to break free, do the things you wanted to all your life. Now these ads are a push in the back.
The ad gives you a coupon for a free elephant ride, so whats holding you back? Go do it.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
let's go then.
Can anyone tell me how old is this campaign. A very similar campaign was done by Ogilvy, Bombay for Tata Safari some 2-3 years back. Although this campaign is more refined the idea is the same. The tag for Safari was reclaim your life. I'll try to get the ad if I can.
it launched no more than a year ago. the "moments" tv went up, then the print. these must be fairly new (i.e. 1-2 months)
um, huh? WTF?
I think isnt very convincent.
I think that this concept "life is now, go for it" is a little old and too much used...
I comment the comments
AT the very least, this is a step up from the 'greeting card' fluff.
Pay that.
>>>> That's not an ad. THIS is an ad.