Lexus: Elephant ride

Pursue the moment.

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden

10 comments

Minimum's picture
Minimum
1496 pencils

very very VERY subtle and good

This truly is the next step over the previous ones.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I don't get it.

Please someone explain this to a moron.

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Minimum's picture
Minimum
1496 pencils

These are followups on ads that sprouted here yesterday. Yesterday they told a story. Each had his own message. You need to break free, do the things you wanted to all your life. Now these ads are a push in the back.
The ad gives you a coupon for a free elephant ride, so whats holding you back? Go do it.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

let's go then.

mOjO jOjO's picture
mOjO jOjO
17 pencils

Can anyone tell me how old is this campaign. A very similar campaign was done by Ogilvy, Bombay for Tata Safari some 2-3 years back. Although this campaign is more refined the idea is the same. The tag for Safari was reclaim your life. I'll try to get the ad if I can.

Nthngmn's picture
Nthngmn
626 pencils

it launched no more than a year ago. the "moments" tv went up, then the print. these must be fairly new (i.e. 1-2 months)

inkfromthepen's picture
inkfromthepen
147 pencils

um, huh? WTF?

mumur81's picture
mumur81
55 pencils

I think isnt very convincent.

DarkSide's picture
DarkSide
1068 pencils

I think that this concept "life is now, go for it" is a little old and too much used...

Rog's picture
Rog
6094 pencils

AT the very least, this is a step up from the 'greeting card' fluff.
Pay that.

>>>> That's not an ad. THIS is an ad.

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