Lexus: Drive By, Downtown

835W. 17 speaker Mark Levinson Sound System. New Lexus GS.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Art Director: Nils Eberhardt
Copywriter: Steve May
Typography: Tod Duke-Yonge
Retouch: Sevengreen Post
Productions: Mark Sterne, Toby & Pete
Art Buyer: Skye Houghton
Account Director: Lizzy Bourke
Group Account Director: Jasmin Barnes

June, 2012


creativegodown's picture
252 pencils

Amazing thought.

Nonetheless there are two nagging things.

1) It's not a campaign idea. It should've been just one ad.

2) Although the execution and visual representation is totally different, the idea reminds me of this...

thedesignaddict's picture
5403 pencils

Very nice. Clear, simple and unexpected.

gadgets's picture
1063 pencils

Very Good!
Even I think the TA of Lexus doesn't look for a loud Sound System the ad is well done

kleenex's picture
40714 pencils

I do not think it is going to sell cars though.

kgeiger's picture
7287 pencils

I really like this series of adverts, it's just too bad the team was forced to go through the car manufacturer to advertise the car stereo... :/

ivanm16's picture
387 pencils

Nice art. the benefit is to awake the neighbors?

ItMatters's picture
2167 pencils

Beautifully executed.

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